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Message from the President

A. Seedat

It is with great pleasure to introduce our Company Profile which outlines in some detail of who we are, what our values are, what we see as our vision and mission. As I look at the growth over the years since our inception in 2006, I am extremely proud of what we have achieved, and even more excited about our outlook for an equally promising future. We have successfully transitioned from a Drilling Fluids Supplier to a fully-fledged Drilling Fluids Company providing fluids, products and engineering services to the oil and gas drilling industry, while earning our customer's trust along the way.

At IDEC we realize that it is the customer who drives our business and creates our opportunities. As such, we must strive to become the customer's partner of choice by providing our customers high quality products and services that they are likely to need in all drilling environments in any area at the most optimum cost.

We need to ensure that our customers are fully aware of the value that we can bring to their operations, the way we conduct our business in a safe, socially responsible and ethical manner.

We need to show our customers that our commitment to Health, Safety and the Environment is unwavering and maintained to the highest standards for our employees, customers and contractors, as well as for the protection of the environment in the communities in which we live and work. The long-term business success of IDEC depends on our ability to ensure that HSE remains and will continue to remain a top priority for the management and each employee.